Most of the information provided to you by Baseline Health’s web site is offered without our collecting any personally identifiable information from you. The only time you will be asked to provide personal information is if you wish to contact us using our online inquiry system, or sign up for our e-newsletter. You have a choice as to whether or not you would like to submit personal information such as your name, address, city, state, ZIP code and phone number to our online inquiry system. Baseline Health will automatically collect information about your visit, including the pages you view, the links you click and other actions taken on Baseline Health’s web site. We collect anonymous information about your use of our site through cookies. Cookies do not tell us who you are. The cookies collect standard information that your browser sends to every web site you visit, such as IP address, browser type and language, access times and referring web site addresses. Additionally, we may collect information such as which pages you visit, your length of stay on each page, and your navigation path. If you make an appointment with us, additional personal information about you (name, address, e-mail, phone number) will be collected and stored in servers at our location.
How information is used
Baseline Health collects and uses your personal information to provide you with services you have requested. These services may include phone calls, e-mails or direct mail pieces sent to your home regarding screenings in your area. Information collected from your visit to our web site is used to enhance and evaluate our web site.
How we may use your information:
The purposes for which you specifically provided the information, for example, to enable us to contact you regarding a submitted question or inquiry, confirm and remind you of a scheduled appointment, or notify you of upcoming screenings in your area
To send you e-mail notifications about upcoming screenings, to send you our e-newsletter, or to otherwise contact you With your permission, we may share your name and address with marketing partners so they may contact you regarding relevant services. We may be required by law to release your personal information if compelled by legal subpoenas, or when the law otherwise requires us to do so. We enlist the services of third-party data management vendors to support high quality, lower cost, and faster production of your results letter. It is Baseline Health’s policy to establish Business Associate Agreements with these vendors, to ensure that your information is used only for the purpose of results production, and that it is afforded the same degree of protection as Baseline Health provides. Baseline Health maintains a copy of films and completed medical history questionnaires for four years from the date of the screening, after which point, obsolete records are destroyed to maintain participant’s privacy. Third-party access
When you submit your personal information on Baseline Health’s web site, it will not be shared with third parties for marketing purposes without your written permission.
Opting out or changing your personal information
Baseline Health offers its customers choices for the collection, use and sharing of personal information. We offer you the opportunity to choose whether to receive certain communications from third parties at the time of your actual screening. To opt out of Baseline Health’s mailing list, please write to:
Baseline Health Management LLC
PO Box 7875
Garden City NY 11530
You can opt out of the e-newsletter online.
All personal information is stored in limited-access servers. We use a number of security technologies and procedures to protect your personal information from unauthorized access or disclosure. Baseline Health will continue to maintain these safety measures to ensure the security of these servers and your personally identifiable information.